Ética Integral Grows Across
Latin America with FaceUp

Ética Integral is a consulting firm that provides secure whistleblowing, hotline, and reporting solutions, along with consultancy and training services for businesses and educational institutions across Latin America. 

Jaime Gómez Balderrama, the Director of Ética Integral, has been leading the company through a period of significant growth, expanding Ética’s services in response to evolving client needs, primarily by adding new, scalable, anonymous reporting channels. 

That’s when they found FaceUp. The FaceUp Partner Program has played a key role in helping Ética Integral enhance its services, expand into new markets, and improve client retention and experience. Keep reading to find out how this partnership played out.

The Challenges that Led Ética Integral to FaceUp in the First Place

Ética Integral's initial solution for whistleblowing was based on phone and email services. Basic and reliable, but increasingly insufficient in the market’s demands. The team knew that to stay competitive, they needed a more secure, scalable, and user-friendly solution.

The company was also facing challenges in maintaining confidentiality and anonymity across its reporting channels, which were crucial for gaining employee trust and ensuring secure communication.

“We started with a very rudimentary solution. We were focused on phone and email only. We knew there was something more than that, and that’s when we found FaceUp.”

How the FaceUp Partner Program Helped

A Ready-to-Use, Scalable Solution

When Ética Integral discovered FaceUp, they found an out-of-the-box solution that addressed all their critical needs. Our platform offered secure, anonymous reporting and real-time case management, enabling Ética Integral to enhance its service offerings quickly.

“Partnering with FaceUp made it easier for our clients to offer a robust solution. The platform was not only easier for administrators, but also provided a much better experience for whistleblowers.”

Comprehensive Support and Training

Following the discovery phase, Ética Integral was impressed by the extensive support and training they received. From onboarding to technical enablement, our teams worked closely together to ensure the company had the knowledge and resources to adopt FaceUp effectively.

 “FaceUp’s team didn’t just provide a platform - they supported us in every aspect. They offered hands-on training, resources, and helped with demos. They enabled us to go to the market with a solid solution.”

Our Partner Administration was another key enabler. Jaime explained that having everything integrated in one place, including all the client data, regardless of how many clients you have, makes managing client information much easier: 

“When you have everything spread out and have to manage each client individually, it’s difficult. Once everything is integrated, it eases managing KPIs, volume, indicators, expectations, and the state of the channel. It’s definitely an enabler as well.”

Improved Client Experience and Adoption

Since integrating FaceUp’s solution, Ética Integral has noticed a significant shift in how clients approach their whistleblowing services. The FaceUp platform made it easier for clients to adopt and implement the new system.

“Since we started integrating FaceUp, it was definitely a game-changer. The solution helped our clients see that the full solution enabled a shorter decision process.”

Expansion into New Markets

The partnership with FaceUp allowed Ética Integral to expand its operations beyond Mexico into other Latin American countries. With FaceUp’s scalable platform, Ética Integral was able to replicate its success in Mexico and offer its services to clients throughout Latin America.

"When we started, we were only focused on the Mexican market. But with FaceUp’s platform, we were able to open up new markets in Latin America, and it helped us grow our network of partners in the region."

Improved Client Retention

Since implementing FaceUp’s platform, Ética Integral has seen a noticeable improvement in client retention. Their retention rate has surpassed 97% as clients realize the full value of the platform and continue to renew their contracts. 

Jaime highlights that retaining clients is about more than just attracting new business. It’s about ensuring long-term trust and satisfaction.

“Having new customers is great, but you don’t want to pour water into a bucket full of holes. Retention shows that you're making the right decision with the right technology partner - otherwise, clients will migrate.”

Looking Ahead

With FaceUp's ongoing product development and new features like the survey and investigation modules, Ética Integral is confident that the partnership will continue to provide innovative solutions that meet the evolving needs of the compliance and whistleblowing industry.

Jaime also highlighted how valuable it is to work with a partner that listens to their suggestions, customer recommendations, and market needs. Looking ahead, Ética Integral is excited about the future and sees continuous growth on the horizon.

“Having a partner like FaceUp, with their vision for innovation and their willingness to listen to our feedback, gives us confidence that we’ll continue to grow and meet the needs of our clients.”

Conclusion

The partnership between Ética Integral and FaceUp has proven to be a strategic success. By joining our Partner Program, the company gained access to a secure and scalable platform that allowed it to modernize its services, expand into new markets, and improve client retention and experience. 

The support, training, and resources provided by FaceUp have been crucial in helping Ética Integral achieve success, and we are both excited to continue this journey together.

“I would absolutely recommend FaceUp to other companies in the compliance industry. It’s a no-brainer. The partnership has helped us grow and offer innovative solutions to our clients.”