BairesDev Builds a Safer,
Clearer Way to Speak Up

BairesDev, a global technology company delivering software development services to clients like Google, Pinterest, Rolls-Royce, Johnson & Johnson, faced a growing challenge: how to manage team members' concerns and reporting in a fully remote, multicultural environment. With over 4,000 professionals distributed across multiple regions, the company needed a professional, scalable system to handle sensitive workplace issues while keeping anonymity, clarity, and trust intact.

Throughout this case study, insights and quotes are shared by Jean Pierre “JP” Chavez, Director of People Experience Partners at BairesDev, who leads teams responsible for talent well-being across client-facing engineers and internal support functions.

“We aim to make sure the team member experience is the best it can be. We deal with performance follow-ups, retention, and well-being. I tend to say that we are like lifeguards—people reach out when something isn’t going well and they need support.”

The Challenge: Informal Reporting Was Holding the Company Back

Before FaceUp, reporting relied on Google Forms, shared inboxes, and spreadsheets. “Some people were not comfortable using those channels. They didn’t want to put their name on something or point fingers.”

Manual tracking created risks: if a key person left, case information could disappear.

“If everything lives in someone’s inbox and that person leaves, that information can be lost. With FaceUp, everything is stored in one place.”

For a remote company, centralization was essential for continuity and reliability.

Why Talent Experience Matters to the Business

In a services company like BairesDev, talent well-being directly impacts client delivery. 

By enabling early, anonymous reporting, FaceUp reduces the risk of sudden departures and operational disruption. Leadership gains visibility and a structured way to intervene before issues escalate.

Scaling with a Professional, Clear Process

Rapid growth demanded a system that could scale.

“We started growing a lot… from hundreds to thousands. So we needed a clean process that stays organized and can be shared across multiple admins, especially in a remote environment.”

The goal wasn’t to fix a broken system, but to professionalize and structure reporting.

Clear Ownership and Consistent Handling

FaceUp introduced clear case ownership and structured workflows.

“Before, someone would send an email to a shared inbox or distribution list, and it could get messy. Now, when a case comes in, I can determine who will own it—so we keep responsibility clear and the process consistent.”

Cases are reviewed by an internal committee. Simple cases are handled directly; complex ones may involve HR or Legal, with escalation to senior leadership if needed. FaceUp provides:

• Assigned case ownership
• Internal notes separated from reporter communication
• Status tracking and due dates
• Automatic notifications to avoid delays

“It’s all in one place. Internal comments on one side, communication with the reporter on the other. That organization makes a difference.”

Fast Implementation and True Anonymity

BairesDev had non-negotiables for a reporting solution:

• Real anonymity
• Immediate implementation
• No login requirements that compromise trust
• Scalability for thousands of talents
• Reasonable pricing

“Anonymity was the first thing. It doesn’t make sense to say something is anonymous and then ask for a full name. Speed also mattered. I needed this to be implemented right away.”

FaceUp delivered, without lengthy onboarding or complex setup.

Handling Remote and Multicultural Complexity

Remote operations add layers of challenge. “I can’t always sit in front of someone and read body language. It’s not the same as being in an office. People communicate differently depending on where they’re from. What feels direct to one person might feel confrontational to another.”

A structured, centralized platform provides a neutral, accessible channel for all team members, no matter where they work or their cultural background.

Leadership Philosophy: People Experience Comes First

For BairesDev, the team member experience is a top priority. “You’re welcome to join this company. We want you to grow, to have a safe journey, and if one day you leave, we want you to walk out feeling you had a great experience.”

Even with low case volume, FaceUp signals seriousness and professionalism.

“It makes us look more serious. It shows we’re taking this properly.”

Advice for Other Companies: Make Reporting Work for People

JP emphasizes the human side of reporting:

“Be mindful of the experience of the person who is going to use it. Not everything in a company is perfect. At some point, something will go wrong. You have to be prepared. Sometimes something that looks small is actually much more complicated. People underestimate the small signs of stress or burnout.”

A reporting system isn’t just for extreme cases. It provides an accessible channel before issues escalate.

The Results: Clarity, Trust, and Structure

FaceUp has helped BairesDev:

• Centralize reporting in one secure platform
• Maintain continuity independent of individual inboxes
• Clarify ownership and accountability
• Improve internal organization of cases
• Support a professional, scalable talent experience framework

“It worked. It’s simple. It’s organized. And it gives us what we need.”

For a global, fully remote company, FaceUp provides structured anonymity, clear processes, and sustainable case management without adding operational burden.

People-Centered Reporting That Works

BairesDev’s story shows what happens when anonymous reporting is treated as a serious, people-first process. With FaceUp, ad-hoc tools and manual workflows gave way to a structured system that empowers team members to speak up early and HR to handle concerns with clarity, accountability, and consistency.